Value Added Marketing

Here is a lesson in Residential Real Estate Marketing 101. First of all, throw away all the hype and the perceptions and focus on this one concept:

"You will get the best price and terms on the sale of your property by exposing its' features and benefits to the maximum number of "qualified" buyers in the time frame in which you want to sell. PERIOD

Hot air balloons, gnomes, air miles, logos, etc will help real estate companies build a recognizable brand but they will not put an extra dollar in your pocket at the end of the transaction.

Here's the second lesson:
"The only way to maximize the amount of money you put in your jeans at the end of the transaction is by maximizing the price and the terms on which it sells." PERIOD

With some agents today apparently wanting to under bid each other to see who can work the cheapest, it is conceivable that you could find someone to sell your house for free! If they failed to maximize the selling price, which is likely as they really have nothing to gain by doing so, you could end up with less money.

So, how do we find that perfect buyer? By being where they are today…and that is where you are now - online! Check out our virtual tours and other marketing tools.