Hot Market Strategy

If your home will sell for a good price in 3-4 days, imagine what it would sell for in 30-45 days with superior market exposure!

A hot market (sellers' market) or soft market (buyers' market) should make no difference to the seller - the name of the game is exposure to qualified buyers. In any type of market, presenting the features and benefits of a property in a superior manner to as many qualified buyers as possible simply increases the likelihood of the seller achieving not only top dollar, but also the best overall deal.

Why? Because somewhere in the marketplace there is a buyer who will perceive your property as ideal, no modifications necessary, and will pay you top dollar. Buyers who "like" your property but need to do renovations will discount the expected costs from perceived market value.

So how do you get 30-45 days of exposure when multiple offers are coming in within hours or days of listing? Use what I call the PAM© technique – Pricing Ahead of the Market. In a “hot market” some buyers are willing to pay in excess of what many sellers would perceive as top market value. Again, why? This is because most buyers in our market do not look at the price of the home but at the monthly payments. So it makes sense that your pricing strategy reflects that mindset of today's buyers.

At today’s record low interest rates, an extra $10,000 of mortgage costs only approximately $50.00 per month – less than 2 cappuccinos per week! Buyers will pay an increased price for the certainty of securing a home because the monthly cost is minimal.

CONTACT US TODAY ABOUT YOUR PROPERTY!!!