Cost of Selling
The cost of selling your home is an important consideration; it’s just not the only one!
The cost of selling your home in this area is generally less than 4% of the total selling price. Fee discounters would have you focus on saving 20, 30, 50% on fees, whereas our value added approach is all about maximizing the selling price and terms in any type of market. In other words by spending the time, effort and resources to negotiate a mere 3- 5% more in selling price, will more than pay for all the selling fees!
Greater exposure to qualified buyers in a hot market creates a better opportunity to bid up the selling price. In slower markets, greater exposure of the features and benefits helps differentiate your property from the many others on the market. Buyers who perceive your property as ideal will pay more for it than those who anticipate renovations or other changes.
The Multiple Listing System (MLS®) is one of the most successful marketing systems in the world. It affords sellers the opportunity to expose their properties to a vast marketplace of buyers through the buyers' agents they are working with. Our marketing approach builds on MLS® to further enhance the exposure of your property.
With extensive exposure, a property is often sold not by the listing agent, but by a cooperating agent. Some marketing schemes offer very little or no commissions to the buyer’s agent, giving the appearance that the total fees will be very low. A buyer’s agent has the following options:
- Have the buyer pay the buyer’s agent fee – or agree to not view any properties not compensating the buyer’s agent for his work.
- Negotiate with the seller at the time of offer presentation – this is the time when the focus should be on the buyer’s and seller’s transaction – not on what the agents are being paid.
Since our experience is that most buyers in this area prefer to have the fees include in the purchase price, his recommended strategy is to have the transaction pay the fees so as to not exclude any qualified buyers. Also so that the focus is on getting the best deal for the clients at the time of offer negotiation - not haggling over agents’ fees.
The bottom line is that it’s not about paying more or less to sell your home; it’s about getting more value for the dollars you do spend!